| Karatu Coffee Company in Tanzania: What Strategy Next? (Simplified Chinese version) |
| 作者姓名：Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. Beamish; |
| 商品類型：Case (Field) | 商品編號：W28321 |
| 出版日期：2022/03/25 | 內容長度：13 頁 |
In 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brought .....more
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| Karatu Coffee Company in Tanzania: What Strategy Next? (French Version) |
| 作者姓名：Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. Beamish; |
| 商品類型：Case (Field) | 商品編號：9B20MF039 |
| 出版日期：2020/11/05 | 內容長度：14 頁 |
In 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brought .....more
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| Karatu Coffee Company in Tanzania: What Strategy Next? - Teaching Note |
| 作者姓名：Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. Beamish; |
| | 商品編號：8B20M039 |
| 出版日期：2020/03/06 | 內容長度：10 頁 |
Teaching note for product 9B20M039.
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| Karatu Coffee Company in Tanzania: What Strategy Next? |
| 作者姓名：Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. Beamish; |
| 商品類型：Case (Field) | 商品編號：9B20M039 |
| 出版日期：2020/03/06 | 內容長度：12 頁 |
In 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brought .....more
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